Product lifecycles, the rise of second-hand goods, reduced packaging, more eco-friendly modes of transport, work on the recyclability of components - CSR and the challenges of reducing environmental impact are now everywhere, giving rise to some real discoveries and inspiring initiatives. Here's a closer look.
Retailers go green
New offers, short distribution channels, more environmentally-friendly marketing... Innovation is becoming a key issue for many retailers.
E-Commerce magazine published a full report on this subject last March. We invite you to take another look at it now that the summer's over. It contains some inspiring best practices!
Read the full article HERE
Jules: sustainable ready-to-wear as a mission
Men's ready-to-wear brand Jules has announced its new status as a company with a mission. The brand looks back at its current and future commitments.
On the occasion of Jules Day, the eponymous brand announces its new status as a company with a mission, the culmination of a project that has been underway for over two years. The brand's watchword: "desi-sustainability". According to Franck Poillon, Managing Director of Jules: "Consumers say they're ready to boycott a brand that doesn't make a commitment, yet the top three criteria for choosing clothing are price, quality and comfort. So it's our duty to be ahead of the game and offer sustainability while being educational at the same time. To achieve this, the "n Progress" range is gaining increasing shelf space. This collection brings together pieces that are almost entirely eco-designed, recognisable by their green label. They are made from organic materials and use weaving techniques and dyes that save water and reduce waste.
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Bureau Vallée rethinks its ecological rating with start-up Waro
Bureau Vallée, a brand specialising in stationery, office products and supplies, is rethinking its ecological rating strategy. To achieve this, it is using the life cycle analysis (LCA) method and relying on Waro, a start-up specialising in measuring the environmental impact of products. A new approach is beginning to be tested on office furniture products with a number of suppliers, before being gradually rolled out to all the products listed by 2024.
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Uber Eats extends its CSR objectives to delivery methods
Since 8 June 2023, Uber Eats has launched new partnerships and commitments aimed at pursuing the goal the company set itself in 2020: to become a zero-emission mobility platform by 2040. Most of the measures put in place relate to the renovation of delivery methods.
The Uber Eats delivery platform has been working for three years to reduce its environmental impact. According to a study by Quadrant Strategies, 62% of restaurants say they lack the resources to implement sustainable initiatives. With this in mind, Uber Eats has chosen to work with these players, mainly on more sustainable delivery methods.
On the one hand, Uber Eats is subsidising independent delivery drivers to the tune of €700 to enable them to buy an electric bike, electrify the one they already own, or hire one. Delivery drivers can combine this aid with that offered by the French government, thereby facilitating their transition to electric vehicles.
In addition, the platform considers that most of their environmental impact is linked to the packaging used during deliveries. According to Uber Eats, the first step towards greener deliveries is to design packaging that is environmentally friendly and "anti-waste".
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Spartoo invests in environmentally-friendly commerce
With its "alternative fashion" programme, which has been in place for over five years, online clothing retailer Spartoo aims to encourage the transition towards more responsible and committed production and consumption. In 2023, the group is investing more concretely in this commitment and renewing its eco-responsible initiatives: more sustainable production chains and actions in favour of the environment.
Since 2018, the Spartoo Group has been seeking to introduce more responsible fashion consumption, notably through greener production and greater product circularity, as well as circuits focusing on second-hand goods, for example. The fashion platform wants to promote local manufacturing and sales, because "selling online doesn't mean you can't sell locally", explains Boris Saragaglia, CEO and co-founder of Spartoo. What's more, the company is putting in place a number of ecological initiatives to reinforce its impact, including the creation of committed brands.
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Too Good To Go launches its anti-waste parcels
The European Commission has just proposed that the 27 Member States of the European Union adopt binding targets for reducing food waste. Food waste accounts for 10% of CO2 emissions. If it were a country, it would be the third highest emitter after China and the United States.
Too Good To Go launched its anti-waste parcels last June. Users of the app can save baskets to be delivered to their homes or collected from collection points. More generally, the company, which was set up in 2016 and operates in 17 countries, has already saved more than 240 million baskets that would otherwise have ended up in the bin, thanks to its 80 million users and 140,000 partners.
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Ulule creates a marketplace dedicated to 100% CSR products
Ulule has announced the creation of its own responsible marketplace offering only products that meet both ecological and social criteria: "Ulule Boutique".
Ulule, the crowdfunding platform, has announced the launch of "Ulule Boutique", a marketplace offering new outlets for high-impact creators and a demanding selection of products for the general public. The result of a collaboration with MAIF, a first version of this marketplace was accessible on the bienoubien.com website. To take the promotion and distribution of sustainable consumption even further, the commitment is continuing on Bien ou Bien and expanding on Ulule Boutique.
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ManoMano rolls out its carbon score on over 500,000 products
Consumers are paying more and more attention to what they eat, dressing more responsibly and travelling more sustainably. This desire is also being expressed in the DIY sector. ManoMano is launching a tool to measure and compare the carbon footprint of the products it sells on its site.
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Manutan aims to reduce transport-related emissions by 7% within 3 years
Manutan, a European player in BtoB e-commerce, has made reducing its carbon footprint in the distribution of its equipment and supplies to businesses and local authorities one of its priorities. Its membership of the FRET21 programme, which aims to encourage companies to better integrate the impact of transport into their sustainable development strategy, has enabled Manutan to reduce its CO2 emissions by 66 tonnes in France in one year (October 2021 - September 2022). The ultimate ambition is to reduce transport emissions across the Group by 7% over the next three years. This would represent the equivalent of 269 fewer tonnes of CO2 emissions per year by 2025.
Deliveroo renews its dock clean-up operation in the city centre
On the last Saturday in May, the Deliveroo teams don t-shirts in the company colours, gloves and buckets in hand, and go around the docks looking for volunteers. Those taking part in the initiative have to fill a bucket with waste to win a five euro voucher valid on the Deliveroo application or website. This operation is part of a responsible approach aimed at multiplying actions in favour of waste reduction.
The clean-up operation has been a great success in the past. During the 2022 Fête de la Musique in Paris, for example, Deliveroo helped to collect 180 tonnes of rubbish scattered between Place de la Bastille and Place de la République.
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